Photographed for the global launch of Chivas Regal Crystalgold, a new crystal-clear spirit created through a pioneering filtration process. The campaign centres on Chivas Regal Global Brand
Ambassador Charles Leclerc, drawing parallels between the innovation behind Crystalgold and his own approach to precision, strategy and pushing boundaries.
Inspired by Leclerc’s passion for chess, the imagery explores a shared mindset of thinking ahead while bringing a contemporary perspective to tradition.
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