A campaign for Casati’s Primo Piano, the inaugural fragrance from Collection Exhibition — an exploration of scent, place and cultural memory beginning in Venice.
Created by perfumer Karine Vinchon-Spehner under the creative direction of Christopher Chong, Primo Piano draws on the atmosphere of Venice and the unconventional spirit of Luisa Casati, bringing together fragrance, art and a distinctly theatrical sense of place.

