Make Blood Cancer Visible | Paul Cocksedge Studio | Paternoster square, London
Every day, 104 people in the UK are diagnosed with blood cancer. Yet few know the symptoms or types (there are 137 different blood cancers), so when it is detected, it’s often later on – or too late. as part of Blood Cancer Awareness Month and Janssen’s campaign, we teamed up with acclaimed designer Paul Cocksedge to create a striking and thought-provoking piece. Located in the heart of London, you can’t walk by without it catching your eye.
The installation comprises the names of 104 real people with blood cancer, brought together in a common crowd of shared experience. Each sculpture, perfectly sized to match its namesake’s height, tells a story of shock, sadness – but ultimately hope and determination.